Expect the unexpected in retail

We already told you about LA's retail anorexia. Well, our friends over at TheCoolHunter said that it's going to innovation and creativity to drive customers into stores and keep them there.

According to them, "economic doom and gloom does have an upside. It has laid the foundations for a fertile new landscape of creativity and innovation. When the market gets tough brands have to work harder to keep their customers, they have to find more creative ways to engage them. Innovation becomes a must in the design process. It's a case of innovate or risk a likely death. Which is why we predict a rebirth of creativity across product design, marketing and retail design. This new era isn't about big dollars, it's about big ideas and originality. Expect the unexpected."


We like what we're seeing! I think this is definitely part of the new wave of shopping experiences.

Images via CoolHunter