LEGO lives in fashion

It may be NY Fashion Week at the moment, but LEGO is shakin' things up by diving into pop culture. Our friends at TheCoolHunter have seen this iconic toy brand spawn new life in fashion.


"LEGO has been appearing in all sorts of unlikely applications from watches to cameras, bags and belts, to usb sticks, mobile phones and even cupcakes. Our favorites include a recent ad for hot fashion house Lanvin, which used color-spray guns made from LEGO in a recent campaign and adorable LEGO fashion show video by Jean-Charles de Castelbajac which cast LEGO figures as fabulous high fashion catwalk models" reports Laura Demasi.


JCDC Versus LEGO from Four H on Vimeo.

Images/story via TheCoolHunter.