MopShots Party!

How to celebrate the launch of a fabulous website that lets you rate other styles, find hair inspiration, and aid in getting yourself hairapy? Simple, just like we do for everything else in LA - throw a party. An evening soiree in honor of MopShots was held at top salon, Warren-Tricomi and beverages were provided by Rose's Mojito cocktails with sushi from Bond St.

The crowd mixed and mingled while stylists gave mini hair consultations to guests. Couldn't make it? I snapped a few photos for you.
I highly recommend going to MopShots to get hair inspiration for your next do. Especially because browsing through those tacky hair magazines or copying a celebrity is so dated. It's way to cooler to see how real people wear their hair.

MopShots.com

Give back with Kiehl's

One of our fave skin care lines is doing some serious giving back for Earth Day. Their new environmental fund raising celebrity partnership involves a limited collection of Superbly Restorative Argan Body Lotion that will raise funds for Waterkeeper Alliance. 100% of net Kiehl's proceeds from the series will go towards the organization. This project hits stores and the Kiehls.com on Earth Day, April 22. Waterkeeper Alliance aims to keep our water clean from pollutants - sounds excellent to us!

Kiehl's recently partnered with Adrien Grenier, Erykah Badu, Kelly Slater, and a team of students from Parsons The New School for Design to create the unique and collectible labels for their project. That means there are four unique labels for you to purchase up so you can lather up with that soothing body lotion.

Kiehl's online or visit 1516 Montana Ave Santa Monica

Surfers, Smashbox and Santa Monica

What do surfers, Smashbox, and Santa Monica all have in common you ask? Besides looking sexy, they are all about keeping the beaches Pretty! Since Smashbox cosmetics is an LA native they're partnering with Malibu based non-profit, the Surfrider Foundation to clean up Santa Monica. They're hosting a beach cleanup Earth Day (April 22) from 9-11 am. Two hours isn't very long, so hopefully a lot of people show up or the beach isn't as dirty as presumed.

If you'd like to join the action you're welcome to show up and lend a helping hand. It really is all about the community and keeping the environment Pretty.

For more information visit the Surfrider Foundation's website.

image source.

Organic Pharmacy Opening!

As you know we attended the opening of The Organic Pharmacy's first US location in Beverly Hills the other evening. Upon first arriving we were in awe of the amazing smell of the place. We walked around and scoped out the scene - snacks were provided by the farm and bubbly was flowing.

There were a bunch of ladies gathered around a laptop in the back, so of course we had to find out what the fuss was about. The Organic Pharmacy has software which will scan your body for toxins; therefore they can tailor products and skin care treatments to your specific needs. We weren't able to try it out, but it's amazing none the less. In the back behind this small consultation office is their treatment room.

All the action was in the store's front. We took our time going through the various products. The Organic Glam cosmetics seemed to be a popular attraction, of course we had the scoop on those first.
We mingled with Rebecca who works for The Organic Pharmacy, she introduced us to their rose products, hence where the wonderful aroma was emerging. I really can't express how unbelievable all of their products smelled. We were really enthralled with the Antioxidant Face Firming Serum. You only use a few drops of this product in lieu of a night cream on damp skin. Seriously, for hours after I could smell the product which was tested on the outside of my hand. Simply fabulous!

Rebecca also filled us in more on the toxin scan. Apparently, when any of the staff is feeling a bit unwell, they scan themselves and find out where their body needs assistance. Hormone levels also attribute to outcome and can pick up on menstruation cycles and pregnancy. Even an unnamed celebrity was shocked when she got herself scanned and the results picked up on her pregnancy which she hadn't announced to anyone yet, not even her family. That just goes to show that The Organic Pharmacy means business if you're ready to purge your body of toxins and lather only the finest organic products on your face.

With all this talk of being healthy and detoxing we gladly chomped on tiramisu, cheesecake, and champagne along with the rest of the crowd.

The Organic Pharmacy 453 N Beverly Dr. Beverly Hills, 90210

Invitation from The Organic Pharmacy

We're so excited to attend the official launch of The Organic Pharmacy in Beverly Hills next week. Don't be sad if you weren't invited because on April 2nd they're having a special event just for you. Well, it's really for them, but you're invited.
It's in honor of the new store and Margo Marrone's book, The Complete Guide to Natural Health and Beauty. This book is amazing, it gives you insights on living a greener lifestyle and putting the right foods in your body. For instance, she has unique Dextox Toolkit and an entire 10 Day Detox Plan. She writes, "A clean body will allow nutrients and oxygen to get to cells through an improved circulation, enabling hers and homeopathic remedies to act much more siftely and efficiently, to promote healthy and beauty"

She also goes into the science behind herbs and explains how different natural remedies are useful when it comes to treating common complaints. Marrone writes in a way that is clear and easy to understand. You don't have to be a total natural nut to understand how a few simple changes in diet can impact your life for the better.

Anways, you should go to check out this new beauty boutique and you'll probably leave with some new tips and tricks. We'll see you there Pretties!

The Organic Pharmacy

LA Cupcake Challenge

OMG! One of the things that Pretties heart most is Cupcakes! The yummy gourmet sugary goodness is totally our guilty pleasure. Actually, it's just a pleasure - we have no guilt about our cupcake addiction.

We are thrilled to bring you the 2nd Annual Cupcake Challenge happening this Sunday March 29.

What: Samplings of LA's best cupcakes, free coffee, and delicious Nestle Nesquik flavored milk.
Why: To determine the best cupcake in LA!
When: Sunday, March 29, 1 - 4 pm
Where: Renaissance Hollywood Hotel, 1755 North Highland Avenue Los Angeles, CA
Cost: $40 tickets available online here.

More info online. We can't wait to see the baking gloves come off for this challenge. The real winner is everyone that shows up to taste the delicious cupcakes. I'm craving one right now just thinking about this.

image source.

BOXeight vs. CoLA

Is this a new cat fight for lafw or friendly competition? BOXeight never set out to be the go to event for lafw, it just kind of happened. Without them, this season's fashion week would be cut short. On the contrary, CoLA wants to be the premier lafw event and they did put on quite a show.

BOXeight got custody of the 'it' event, Friday's GenArt show. However, being open to the public and allowing those already inside admittance to every show and the after party, it was hardly exclusive. It really did feel more like a concert than a fashion event. Let's not forget everyone that showed up late only for the after party and not the fashion. The lack of a consistent open bar and free water was a minus. The staff was also a minus - more confusion than necessary. Hardly anyone in charge of seating, and lets not forget everyone yelling at guests to go upstairs because they weren't seating the bleacher section yet. Um...one problem with that, the only woman's restroom was down there. Please don't yell at me when I have to pee. Not polite.

The theatre situation was a total free for all. Luckily, LA Pretty chose the balcony as the best spot to scope out fashion. At least we could see and didn't have to turn our heads while seated up high. Although, the historic LA Theatre was absolutely gorgeous. Every floor had amazing architectural detailing. Overall, it was a fun event, but lacked the seriousness of a more professional show. However, BOXeight is all about the indie scene and tends to attract a rowdy crowd. Thus, you need to know what your getting yourself into when attending their events. Peter Eaton Gurnz, head of arts collective BOXeight, told The Los Angeles Times: "I don't think BOXeight is necessarily ready to be, or planning to be, representative of L.A. Fashion Week in its entirety."

CoLA set out to be pro from the beginning. According to them, "Los Angeles has season after season lacked a respectable presence. This city has produced a small army of uniquely talented and universally lauded designers who, orphaned by the city that birthed their creativity, have fled to New York and Paris to show their wares. COLA is out to change all that, to build a seasonal event that will demand respect and attention throughout the fashion world."

CoLA is an industry event, not a consumer event. That's the biggest point of difference and showed with the audience in attendance. Even though they both had Coke Zero, but CoLA had open bar and a more intimate lounge area. They may have been smaller, but they had a bigger bite or should I say drink. One crisp clean runway + crowd control+ amazing designers = awesome shows!
So who's the winner? That's up to you or maybe the the claws will really come out next season. I say it's Coke Zero, they had a strong presence at both events. Either way, we are eager to see how LAFW will progress and become more reputable nationally and globally.

complete LAFW coverage

CoLAFW: Brian Lichtenberg

Brian Lichtenberg was undoubtedly the star of this season's LAFW. His show was inspiring, avant garde, and the clothes were completely unpredictable. With fur adorned headdresses, furry shoes, and scantily clad garments, the fashion was loud and everyone heard its roar. The crowd coming to support Lichtenberg knew how to have fun with fashion too. All the pieces were unique and obviously not from the 90's.



Forget GenArt, this was the show to be at and definitely a fine conclusion to lafw. I'm still dreaming about those hairy headdresses(literally, I had a dream someone was casually strollin' through downtown wearing one). There was also another StarTrek-eqsue sunglass presence. You may be thinking, well who buys this stuff? The answer: young celebs, rebellious rich kids, friends, and those who are craving fashion forwardness. If that's you then check out more photos via Racked LA.

CoLAFW: JOYRICH

If neon and hip hop had a baby it would be JOYRICH. The urban chic line drew in a huge crowd of friends and fashion enthusiasts. Seats were taken over fashion mavens and men wearing every color sneaker available. Apparently, gold high tops really are the hott new it shoe. With classic hip hop bumpin the models worked it in a wide array of neon leggings, acid wash denim, and bright sweatshirts. The StarTrek-esque glasses were also a huge focal point.



According to them: "The theme of this Joyrich collection is the intertwining of high-end and contemporary casual wear. Strongly influenced by 1990's culture. A time when the enegery was fresh, Hip Hop was emerging, and contemporary casual wear and luxury brands were mixing together, creating a recognizable theme that is synonymous with the 1990's."

So bascially Joyrich is confirming what we learned earlier at lafw, the 90's are back. At least Joyrich is way more stylish and hip than Doc Martins and flannel. Although, jury is still out on those sunglasses.

The clothes can be found at their cute boutique on Melrose Ave, where Brian Lichtenberg's clothing is also sold.

JOYRICH 7700 Melrose Ave, Los Angeles 90046

CoLAFW: COA

COA, who also showed at BOXeight, gave a surprise appearance at CoLA. The show seemed practically identical to the previous show - shirtless models and all. The menswear line was obviously a hit with the ladies, but I could also see their bright denim and casual sweaters appealing to the men in the audience.

Although, being shirtless isn't a bad idea. Afterall, it's not like it really gets that cold in LA.

lafw

CoLAFW: Fremont

Fremont Apparel Co. has a strong presence in LA with their urban retail space in downtown. Known for having classy and contemporary clothing the brand showcased an impressive Fall 2009 collection at lafw. Inspiration seemed to be oozing from the 1920s and the models were absolutely gorgeous in the glamorous yet simple styles. Romanticism was definitely in the air with flowers in the hair and trickled all over the runway. Trends were high waisted dresses and men in sharp coats that could translate from casual to dressy. I also loved the little hats that adorned the sultry hairstyles.

Fremont 120 W 4th St Los Angeles, 90013

CoLAFW: EKSEMPEL

Danish designer Pernille Winther's collection Eksempel set a great example of comfy stylish clothes for her fall collection. Eksempel is obviously not based in LA, but they do have a showroom downtown.

The show was amazing and we were surprised that there weren't more attendees. This is a line which was previously unknown to us, but after being introduced we've become great friends. The elegantly casual clothes are very LA Pretty and quite chic. We love pieces that are versatile for layering or are bold enough to be worn alone due to the detailing. The collection also incorporated bold hues throughout and ended with an orange bang of a dress.


LAFW: More photos here.

LA Makeup Show rundown

So we spent this past Sunday perusing around the CalMart's penthouse for the LA Makeup Show. This is first time ever that this event was held in LA, but we hope it'll be back, you know because of our awesome entertainment industry and all.

The Makeup Show brought forth lots of makeup enthusiasts from experts to students to us. Our favorite part was visiting each booth and watching the elaborate makeup transformations. It was amazing, especially since the pro-makeup world is adjusting to everything being in HD and IMAX. It's more important than ever that makeup comes out natural looking, because the last thing any celeb wants is dark circles or a blemish to pop up on screen.

We learned a heaping helping of information when talking to vendors about whats new or releasing soon. The economy might be sad right now, but we're thinking many of these pro-lines will be just fine. It was really exciting to see the painted models and we popped in on a few of the instructional seminars that were going on.

This model was at the Makeup Forever area drawing quite the crowd for obvious reasons.
See you next year Makeup Show!

March Makeup Madness!

lafw: Maxine Dillon

The last show we could bear to sit through at LAFW was Maxine Dillon. At this point in the evening we were tired, and basically over everything. Plus, we had the alcohol munchies. Dillon used lots of bright prints, but started with darker hues. I figured out at the finale that she was moving from darker to lighter, but was confused about how diverse the looks were during the show. Overall the clothes were fun and wearable, but the green blue fabric prints were not a favorite. I would never wear those, but could see how it could work on someone else.

Here's a few pics from the finale, notice the color differences. More pics on Racked LA.
After this we nabbed a few more Coke Zeros (free soda, but not water) and left. The entry way had been taken over by way too cool teenagers who were yelping about finding hott guys. It was a very obnoxious crowd who were just there for the after-party and could care less about fashion. Obviously, there was some Not So Pretty-ness going on.

Although, I wish we would've caught the Li Cari show her collection looks quite mature for the designers young age. I like that it's not screaming "look at me." However, everyone will be looking or rather watching Jazmine Whitley of Li Cari on an upcoming MTV show. More photos of Li Cari on Blogdowntown.

lafw: Sjobeck was so good

So the highlight of #lafw (twitter it) coverage was the crowd pleasing Sjobeck. We loved the Native American inspiration of their grandpa. More impressively he was able to make it downtown for the show. Sjobeck started with a live drum performance and traditional singer, then a dancer brought some much needed culture to The Los Angeles Theatre.

After the performance the crowd (mostly drunk women) lost it for the first model to grace the runway in his tight jeans and authentic head dress.
Many of the looks were very California cool with Indian flare. That whole "I look really cool, but I'm not trying hard style" that we're synonymous for. Our favorite piece was this feathered skirt! It was absolutely stunning!
Loves it! More photos via Racked LA.

lafw: Yotam Solomon

Our adventures in Downtown LA continued after a day at The LA Makeup Show we headed over to The Los Angeles Theatre for more fashion and an open bar. Prior to entering one of the clipboard girls was about to have a panic attack and asked everyone to "back up." Apparently, she couldn't handle it with the five people trying to get in.
Anyways, got our passes, drinks, and made our way downstairs to Yotam Solomon. The collection of slinky cocktail dresses left nothing to the imagination. Most of the pieces were too tight and/or too sheer. Some on the other hand were works of art that I'd wear.

The most noticeable piece of the clothing was the abundance of thongs that were visible in way to many pieces. We think they were wearing white instead of nude; and I mean c'mon g-strings ladies. The designer should've kept undergarments in mind, especially in those tiny sheer dresses.

Overall the clothes were a hit and not from the 90's. Racked LA has more photos.

lafw: 90's flashback or a hot mess?

LA Fashion Week is more like LA Fashion Week"end". The Pretties couldn't make it to the GenArt show on Friday, but Racked LA had great coverage on that. Let's just say that there was fashion, alcohol, and the only celeb spottings were Ron Jeremy and Slade Smiley (Real Housewives of OC).

We did show up the next two days and experienced quite a spectacle. Here's our Saturday rundown:

Upon first arrival I felt more like I was attending a rock concert than a fashion show. The DJ was bumpin' Limp Bizkit and Sir Mix-a-lot. Is is 1995 again? We learned later in the evening, that yes it is. The crowd was sparse and it was a cash bar (WTF!?), things were not looking good.

The first show we checked out men's line COA. The highlights were definitely the bright colored denim and a shirtless model, always a crowd pleaser; even though the designer missed an opportunity to show an item.

Next it was downstairs for Future Heretics, where I was given numerous mixed signals: "yes you can sit here", "no you can't sit there", "sit here" and finally, "no we're not seating for the show yet." This is when I proceeded to the bar and bought one of those delicious $10 blueberry drinks with extra ice.

Alas, they were seating the show and I made my way inside. Future Heretics has some great LA street style mixed with distressed bleach stained denim, the 90's are creeping back into style. The audience seemed to eat it up.

Laeken brought us bright hues with a bounce, while MartinMartin put fear into our eyes, literally. Dreary music and colored bangs were distracting us from the fashion. Maybe goth is back due to the sad economy? Or maybe someone just needs a hug? I don't know, but I was bored. It actually reminded me of exactly how this one guy in middle school dressed during ahem, you guessed it, the 90s! Doc Martins and all.
The last show of the evening was UNIF who had us rockin' out to their best of the 90's mix. The highlight there was bright colored flannel with acid washed denim and topped off with Doc Martins. Was there a big clearance sale somewhere?

To us the star of the evening was Skin Graft! We're talking REAL innovation here I couldn't get enough of the elaborate details, ruffles, fabrics, feathers, and embellishments. It was like breath of fashion air after 90's flashbacks. They even know how to put on a show with an elaborate opening dance number. I also loved that they took the effort to put a brochure on every seat that had info about the collection. Multi-talented and very professional; I think they are the designers to keep an eye out for. I could easily see a celebrity (or myself) wearing one of their pieces. Margaret Cho was in the audience, she recently sported Skin Graft on the cover of Coilhouse Magazine. Racked LA has show pics.