American Apparel takes it all off

American Apparel's CEO, Dov Charney has really outdone himself this time with his naked advertisements. Yes, what better way to sell apparel, then to advertise how sexy it is to take off - well, at least that's how Dov thinks. This sheisty character is infamous for sleeping around with employees and recruiting them to be his "models." So, not really suprising that he wants to shake up the press with their nude ads. However, the ads will only be run on selected websites (I'm sure the kinds that Dov frequents). So, it's not something that the masses will see, but sure is a great convo item.
There will be two naked ads starring Porn actresses Sasha Grey and Charlotte Stokely (pictured). We think they missed the memo about how to make up an awesome porn name. As you can guess, Sasha removes her entire grownup onesie aka leotard in her ad. That's tame compared to Charlotte's bushy ad - literally. These girls obviously didn't get the memo about that either.

We still like American Apparel's clothes, but have mixed emotions about these advertising choices. At least they chose women who are naked for a living and shyed away from hipsters this time.

View the NSFW pic of Sasha here on debauchette and of Charlotte here on Reverse Cowgirl.

Pretty Edit:
While the post above is written by my Partner in Pretty, I felt that I needed to comment on her post as I am a huge fan of AA ads and their "sex sells, so let's just stop kidding ourselves already" perspective. And I also love how their ads at least attempt to deviate from the norm by actually portraying real-looking people, which is probably why they're so erotic and unnerving because that's something that we rarely get to see.

We just got an email about our post from American Apparel's Ryan Holiday and to be fair we wanted to print it as well:

Actually the girl in the photo is Charlotte Stokely and Sasha Grey is in the socks ad. (Sorry, it's fixed!) All these ads were actually designed and shot by a woman - her name is Kyung- and we're trying to do things that are interesting and provocative. Running a site, I'm sure you know that most web ads are lame or uninspired, so the idea was to design some around the sites we were advertising on. These sites are about sex and porn and that's why we did it. On sites that were totally different, the ads are tame but still tailor-fitted. http://rodonline.typepad.com/rodonline/2008/12/behind-the-american-apparel-campaign-on-rod-20.html

As an FYI, Kyung was the model in billboard that cause quite a stir as well.