LaRocca Skincare has the Midas touch

I've always been a silver kind of Pretty, but I may switch to gold after finding out LaRocca Skincare. Apparently gold is more valuable than I previously thought! It's widely regarded as an ancient remedy and is believed to enliven, revive, and cure a multitude of diseases. Not only that, but gold may also restore youth and perfect health; this is where is LaRocca comes in.

The idea behind this new skin care line stemmed from founder Laura DeLuisa LaRocca who benefited from gold's healing powers after she suffered total kidney failure. She believes the healing power of gold played a role in her recovery, so she founded Rocca Skincare to make, she says, "the benefits of gold acessible in the form of technology-driven, results oriented skincare withouth compromising the environment." Her line is based on a revolutionary Cellular Gold Complex made with 24k collodial gold, which together with ingredients including Fulvic Acid, Hyaluronic Acid (my fave as I have super dry skin), and stabilized Vitamin C help encourage cell regeneration to minimize signs of aging.

But what does this collodial gold do? Well it promotes electron transfer with the metal ions naturally found in the skin. (Yes, Pretties, you have metal ions in your skin!) This performance helps stimulate cell turnover and leave skin smooth and rejuvinated with a youthful glow.

Well this all sounds very exciting, so I can't wait to try out some LaRocca. Stay tuned for the Pretty review!

Get it at Apothia at Fred Segal; 8118 Melrose Ave, Los Angeles.