Wednesday, March 11, 2009

Color-treated Pretties must read this!


We're sorry to say that color-treated hair tends to lose its intensity with every shampoo. If you paid a Pretty penny for the color this is some tough news to take! Color-treated hair definitely needs extra special TLC to keep it healthy, shiny, and Pretty. René Furterer is the go-to guru for expertise on using powerful natural ingredients to infuse both hair and scalp with nutrients to keep tresses lovely. Using the Okara extract to restructure hair and the Hamamelis extract for its natural-pigment setting action, his Color-Treated hair program is hands down the best way to keep your hair healthy after it's had some salon coloring action.

"Okara-whuh?" you ask. A popular part of vegetarian cuisine, Okara is part of the Soy bean. In addition to protein, its extract contains coating sugars and energizing mineral salts. Amino acids found in the Okara extract act as buffers as they have the capacity to reduce high variation in pH levels as well as protect your scalp from irritation that coloring chemicals may cause.

And may we emphasize again that you should ALWAYS adhere to a sulfate ban on hair products if you have color-treated hair? These products are all wonderfully free of sulfates, parabens, and petro-chemicals. Hooray!

Get it at Sephora.
And just to show that Okara can do your body good, here are some gorgeous Okara waffles with chocolate via the CP Waffle Show. Hells yeah!

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The LA Pretties