Kiehl's mascara simply Marvelous

We've mentioned the icky side of mascara before, so it's a pleasure to read about the lovely Kiehl's introducing their own version, one that's congruous to their reputation of quality and cleanliness. Beauty Counter Blog notes that their new Marvelous Mineral Mascara marks the first time a prestige brand relied on mineral cosmetics for mascara color. We hope this trend continues because it's a damn shame when your eyes get all red and itchy because you were too tired to remove your eye makeup before going to bed.

And leave it to Kiehl's to use a natural thickening agent called Acacia Senegal as a volumizer. Yes, your lashes will be poofed up by a gum derived from the bark of a Sub-Saharan African tree. Desert glam! Jojoba and Aloe Vera are also there to condition your lovely lashes and give them natural-looking length, volume, and a rich, glossy color. Hypoallergenic, paraben-free and fragrance-free, Kiehl's even made sure to use a ultra-soft "tug-free" brush to give your lashes some TLC.

Get it online or at the Kiehl's in Beverly Hills (100 N. Robertson Blvd) or at The Grove.

March Makeup Madness!