SPF 30 + Smart Seaweed = La Mer creation

I'm no mathematician, but I don't need a calculator to know that the geniuses over at Max Huber Research Labs have done it again with their new formulation for the SPF 30 UV Protecting Fluid. Since we live in Pretty CA, protecting our faces from the sun's UV rays are priority one. Besides, we don't want to end up looking like Lauren Conrad.

The SPF 30 UV Protecting Fluid keeps skin comfortable, hydrated and soothed with a new Smart Seaweed Ferment. Max Huber Research Labs created this special ferment from robust red and brown algae that posses the unique natural ability to thrive in extreme and diverse climates. Bio-fermented with green tea and rosemary, these algae help protect skin against pH, temperature and humidity changes. The Smart Seaweed Ferment also attracts moisture to the skin to create a protective, emollient barrier, helping to prevent dehydration.

This technological formulation is no joke; I've been using this product for the past few weeks and absolutely love it. Every morning I apply some to my fingertips and spread all over my face. It glides on so smoothly and is quickly absorbed into my skin. The UV Protecting Fluid does have a light floral-like fragrance, but it's not obnoxious and wears off. I notice that the product makes my skin feel significantly smoother and lasts all day no matter what I'm doing outside. It also doubles has a magnificent makeup primer because it leaves a flawless finish. This is a must have in your beauty cabinet for California Pretties!

The UV Protecting Fluid 1.7oz Retail $65 Available online or at select Saks Fith Avenue and Neiman Marcus locations