Saks 5th Ave going Communist?

Not exactly, their Capitalist drawing design inspiration from the Commie era. Saks 5th Avenue hired Shepard Fairley to create these unique designs. You probably know him better as the brain behind the 'Hope' image of Barack Obama. Locals can recall this poster being plastered all over LA streets.


As you can see, their new bags have the slogan "want it" in bold. Fairley told the NY Times, “Some people might think it could be making fun of what’s going on right now. But I think most people are sophisticated enough to realize it’s a way of grabbing attention. It’s commerce. I don’t think there is really any political statement embedded in this.”


The design and ad undoubtedly stick out. Shoppers can interpret the statement however they'd like, but it's a unique marketing tactic and I like it!

NY Times article